Bret Piatt

The local paper is coming to an end...

The Internet and the plethora of news sources it contains gives you better and more timely information than reading your local paper.  “The paper” still had a chance when we could only use “The Internet” on big fixed location desktop computers.  Now that I can read the WSJ content on a mobile application on my BlackBerry I no longer need to have “a paper” if I’m out and want access to news.  It isn’t just about the better content on the Internet, it is about ease of consumption of that content as well.  What we all see happening right now to the newspapers will hit radio next.

This is where Pandora comes in to threaten local FM music radio.  I’ve recently acquired a new car that happens to have an AUX jack.  With that AUX jack I can hook up my  BlackBerry Bold with Pandora and play music, music relevant to me, music without commercials (I’m sure this will change over time), and it is easy to use.  As smartphones continue their proliferation and cars with AUX jacks (thank you Apple for the iPod success and it pushing automakers to add AUX jacks) do the same we’ll see more and more people doing what I’m doing now — listening to Internet streamed radio in their car for free.

This not only kills off local radio, it nukes satellite radio long before the local radio dies.  My new car came with a free 6 month Sirius/XM subscription and I’m not even going to activate it.  I’m a fan of the concept and I was actually an early subscriber to XM during my days commuting in the Bay Area during “the bubble”.  Sirius/XM is doing the right thing in coming out with smartphone based applications to consume their service.  This not only lowers their customer acquisition costs (I suspect they had to subsidize the hardware deployment in autos) but increases the ease in which I can use their offering.  They need to get all of their content over to the smartphone version yesterday and they need to start pushing this as their primary marketing effort.

Clear Channel, owner of over 1,200 local radio stations, is another player in the mix — and probably the player with the most to lose.  They’re experimenting in the smartphone space with iheartradio that currently supports both BlackBerry and iPhone with content from over 350 of their stations.  I haven’t tried this out yet personally so after I do I’ll come back and add more detailed thoughts.

August 13th, 2009 the Olympics made their best decision so far this century, adding golf as a sport in 2016.  The PGA Tour needs to work with the IOC so golf can go for two full weeks of the games, here’s why….

We watch the players week in and week out play in stroke play tournaments.  Sometimes they play match play now thanks to the WGC, and every once in a while they have a team event with the President’s Cup and Ryder Cups.  The Olympics has the opportunity to outshine all of these.

Here is my proposed schedule which I’ll follow by event descriptions:

Don't just have another stroke play tournament

Day 1 – Skill games qualifying round

Day 2 – Match play event practice round

Day 3 – Match play event seeding round

Day 4-7  – Match play medal tournament

Day 8 – Rest day

Day 9 – Skill games medal round

Day 10 – Stroke play event practice round

Day 11-14 – Stroke play medal tournament

For the skill games this will allow a much more wide variety of people to participate.  The qualifying rounds will be used to narrow the field down to the top 16 so you can make a good hour long TV event from the medal round of each.  Skill events descriptions:

Long Drive: This is pretty clear, many of you have probably seen the Long Drivers of America on ESPN, under the lights — with a gold medal on the line the finals will be epic.

Putting Challenge: We’ve all done this with our buddies out on the practice green, play “18 holes” of par 2.  Cities build huge stadiums for the Olympics, the golf course they’re holding it at can build “the best practice green ever” with plateaus, ridges, bowls, and more.

Sand Saves: Tee off from 18 different bunkers around a green, up to 60 yards out, play each as a par 3 which should lead to very low scores (if you did it as a par 2 the scores would be high and that isn’t as good for the viewership).  You can use the tournament course for this as each hole should have a fitting bunker.

Pin Seeker: Varied approach shots into flags on the driving range up to ~220 yards out.  The score for this event is measured in total feet from the pin to where the first shot comes to rest.

For the match play tournament you play a seeding round of stroke play where the top 16 qualify to play in the match play tournament.  This will be a high drama day even though a medal isn’t on the line — much like tournament week leading up to March Madness.  With the cut to 16 you can have 4 days of 18 holes going 16->8, 8->4, 4->2, and then on the final day 1 vs. 2 and 3 vs. 4.

For the stroke play tournament let all of the players from each country participate, cut the field in half (or within 10 strokes of the lead) after two rounds are complete.  This can have some added drama because we’ll also have “overall team medals” so we’ll need a point system for finishing positions in each event and with the stroke play tournament going last even if a player isn’t in position to medal in it, they may be in position to score enough points giving their team an overall medal.

To promote diversity each country should only be able to enter 3 players per event.  Yes, some countries will be leaving better players at home than others will enter but if those other countries don’t get to have an Olympic golfer how will that country ever get the “golf bug”?  This already happens in spots like swimming where each country can only enter their top 2 per event even if their 3rd player is the 3rd fastest in the world.

If they add golf, invite the normal field, play a normal stroke play event I won’t be watching.  Not because it doesn’t have the potential to be a great event but because it won’t have a chance of being what they could make it.

“So much to do, so little time”, was once said by the very intelligent Willy Wonka.  Each day we wake up and have to prioritize what we do — life throws a nearly infinite set of options at us.  Because of this many people spend some of their time exercising so they can “have more time” by living longer to have the opportunity to do the things they’ve always wanted to do.

We all have to spend some time sleeping and eating — average of around 9 hours each day.  This takes our 168 hour long week and cuts it down to 105.  Now we have to commute to work taking away another 4 hours leaving 101.  The BLS breaks down a number of things we spend time on, working, leisure activites, childcare, etc.  Now that we’ve gone to work, taken care of our kids, and picked up around the house we have gone through another 57 hours of our week leaving 44.

Now we’re down to 44 hours on average, if you commute more than 46 minutes a day or work more than 7.9 hours you’ll have less — if you don’t have kids or you have some help to pickup around the house you’ll have more.  I’ll continue to talk about the averages.  Those 44 hours have to fit all of your leisure activities — any hobbies, reading the newspaper or your favorite blog, watching television, or exercising.

This could be you...

Fourty-four hours may sound like a lot but it goes quickly and here is where the exercise comes in.  I’m suggesting you figure out how to do it in 15-30 minutes a day including the “start and stop” time of going to the gym and cleaning up afterwards — this means you probably need to figure out a way to workout at home.  If you’re going to workout five days a week packing a gym bag, going to a gym, changing, taking a class (spin, step, yoga, pilates, etc.) doing weights, showering, changing, and heading home this can easily take 2 hours if not more.

Those 10 hours are 23% of your “flex” time.  Unless exercise is a hobby that you get enjoyment from you’re committing too much time “just trying to live longer”.  I understand that “quality of life” is important and having a moderate level of fitness can help that as well.  With regard to length, most studies show that ones you reach the “healthy” zone of fitness your life isn’t significantly extended by being in “perfect” shape.  The “healthy” level can be achieved in an hour a week, only 2.3% of your “flex time” by working out at home

Those exercise hours add up, over a 40 year period at 10 hours a week you’ll spend 20,800 hours exercising, that is 2.4 years of time so even if that exercise extends your life by 3 years (a number that seems to come up in many studies) you’re really only gaining a few months of “flex time” and you’re getting those at the end at the cost of having them available throughtout your life.

Now that I have a somewhat decent amount of content I’m fiddling around with getting the site indexed by more sources. Right now almost all of my traffic comes from Twitter through the initial posts of the topics.

So Technorati I’m claiming this blog: 3s4h7akv62

Now we’ll see if you bring any visitors! I’ll share updates after a month or two of trying to find new ways to bring traffic to the site.